We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new machine learning option a go....Read More
Power consumers have involuntarily become lenders of Hellenic Post (ELTA) by choosing to pay their electricity bills through the mail company’s branch network, as ELTA withholds payments instead of passing them on immediately to Public Power Corporation. Consumers leave the post offices holding their payment receipts, in full peace at having settled their dues to...Read More
“Smart Bidding” is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. Advertisers can access these features by navigating to campaign settings and view “Bidding.” Navigate to campaign settings and view “Bidding.” Smart Bidding uses AdWords’ extensive data to help achieve the...Read More
Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any advertiser. However, the quality of those...Read More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to...Read More
Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. Instead of keywords, Google uses...Read More
The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete with industry titans writes, Christopher Pappas, Founder, eLearning Industry In any burgeoning industry, connecting with your audience while battling the competition is a significant challenge. Marketers must contend with myriad pain points...Read More
Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. Instead of keywords, Google uses...Read More
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative branded content....Read More
With ever-growing opportunities to promote businesses via Google, it can be difficult for digital marketers to know where to focus their efforts. Whilst a number of search specialists are – quite rightly – deploying clever tactics to boost organic listings, businesses should also remember the benefits that paid search can bring – speed, insight and...Read More
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