Ben Wood The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list...Read More
I’ve seen many advertising techniques come in and out of favor in the e-commerce world, but one tactic has remained consistently popular: AdWords. But while AdWords can be extremely effective, it can also prove quite costly if you don’t know what you’re doing. In 2017, PG cut $100 million from its digital marketing budget because...Read More
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always...Read More
Susan Wenograd Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house. But, there are clear advantages to having an agency...Read More
Kirk Williams Perhaps you’ve heard The Byrds croon out these famous lyrics: To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose, under heaven A time to be born, a time to die A time to plant, a time to reap A time to kill, a time...Read More
Jon Clark Maybe you’ve noticed, but it’s hard to land a spot on Google’s first page and above the fold with SEO alone. While Google will occasionally play with their layout and the number of organic results, if your business isn’t one of them it will seriously affect the number and quality of leads you get....Read More
The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways,...Read More
The asphalt business is known for being stuck in the old ways of marketing. Many companies are still going door to door, hitting the newspapers, and relying on the phone book to generate leads. Although some of these strategies may work, why not spend your advertising money on a system that actually focuses on people...Read More
The marketing director was my friend. He was an older gentlemen and had been in big corporation all his life. After I pitched him about Boostaa, he said: well, Heidi, it is cool, but I cannot use it. Why? I have million dollar budget all the time for marketing, but all your ambassadors from Boostaa...Read More
(Newswire.net — January 15, 2018) — Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy: Those that come about as a result of human or even technological error, and those that happen because of the application of supposed best practices that have become obsolete. When one considers the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
