‘; html += ‘ ‘+item.label+’ ‘; if(item.location){ html += ‘ ‘+item.location+’ ‘; } html += ‘ Article source: https://e27.co/an-introduction-into-the-basics-of-google-adwords-20171206/Read More
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they...Read More
If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue that interface at some point, although no one at Google will commit to when exactly that will be. Nonetheless, in this article I’ll review the...Read More
[ 80% of US Small Business Owners Consider Facebook the Best Platform for MarketingClick To Tweet In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of the small businesses that participated,...Read More
Have a List of Negative Keywords This is a common suggestion when it comes to boosting your paid search results, but a surprising number of people neglect to use negative keywords. Google Adwords is largely based on keywords. Negative keywords are keywords that your campaign will exclude in its targeting, so you won’t waste money...Read More
PPC stands for Pay Per Click, and those who are familiar with email marketing and PPC marketing know how it works. The user clicks on an ad, and the person who posted that ad gets paid according to every single click he gets on the blog or the website. PPC is one of the most...Read More
Corey Morris Google AdWords certification is an important credential for individuals as it is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day AdWords use to attain. What...Read More
Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support. Here is...Read More
The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving...Read More
If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue that interface at some point, although no one at Google will commit to when exactly that will be. Nonetheless, in this article I’ll review the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
